NoviSign and Shenzhen L&M Electronic Technology Co., Ltd. have recently decided to cooperate. NoviSign is a digital signage software company (for Android, Windows and Chrome OS platforms), while Shenzhen L&M Electronic Technology a professional manufacturer of commercial LCD display, indoor and outdoor digital signage located in Shenzhen, China since 2004. Major in making a wide range of LCD Advertising Players, from 7″ to 82″ indoor and outdoor for either stand-alone or network usage as well as magic mirror advertising player and DID LCD video wall.
NoviSign software was already successfully tested on the LM24-WMA display (24″, full HD, auto-start, rotation, built-in Android player with Rockchip RK30xx processor and Android 4.2 or 4.4) for running 24/7 digital signage. Nice results.
Shenzhen L&M Electronic Technology have an arsenal of products for the digital signage world (in affordable prices, sold worldwide). Soon, some of the products will be leaving the factory when the NoviSign app is already installed on the firmware.
Good things come together.
Before we start, you need to know what is SoC: Soc stands for System-on-a-Chip. That means a whole computer or electronic system on a single chip. In the digital signage world, it means a display TV which has a built-in player with OS. Once we called it as a “smart TV” (and in some cases, “Android TV” or “Google TV”). Now we have a new buzz cool name for that (as already happened with “computers” -> “hi-tech”, “internet” -> “web, “hacking” -> “cyber” and more. Some things do not change, only their name “evolves”.
However, in this case of Philips, there are news: they just come up with a new line of smart TVs, sorry, Soc. They call it D-Line series. The D-Line series is a series of Android based TVs with a strong Android player (we know: we personally tested one specific 32″ model called 32BDL4050D and were very impressed by the performance of the Android player of it!). It comes with some basic goodies, but if you really want to use it for Android digital signage, you better install a digital signage software on it (as an app APK), in order to enjoy the display’s abilities.
Seems that the built-in player is strong enough and doesn’t require any special settings. Currently, Philips has 5 different models for the new D Line series: 32″ (32BDL4050D/00), 43″ (43BDL4050D/00), 49″ (49BDL4050D/00), 55″ (55BDL4050D/00) and 65″ (65BDL4050D/00). Probably, more will come. They are all full HD resolution and can also be rotated to display in portrait mode.
Nice job, Philips. SoC is here to stay and evolve.
Although Retails are pioneers in terms of adopting Digital Signage technologies and deploying digital signage projects, the price tags on the shelves, professionally known as Shelf Labels, are mostly paper based and not yet digitized. We have all seen the super market employees, changing the labels on the store shelves in the morning and I often asked myself if indeed this is the most efficient way.
Well, obviously, there are advanced solutions, they also carry a professional name: ESL – Electronic Shelf Labeling. These solutions are effective and allow digitized way to change the pricing, without physically printing and replacing the shelf label. The solutions are based on local communication and E-Ink labels, one of the famous examples is the Pricer ESL.
Recently, some digital signage software providers, while analyzing the retail market, realized that the electronic retails will be the first to automate and present the pricing in a digital display instead of the old paper method, or the ESL. Some even started to refer to this solution as DSL – Digital Signage Labeling – The digital signage based labeling will not appear on the shelf, it will be part of the display! An integral part of the electronic retail store visibility. So simple, yet so effective.
DSL will use the screens in the electronic retail – TV screens, tablets, smart phones, PC and laptops in order to display content and in addition, guess what? Indeed, the price. The price can dynamically be changed and can be taken from central database and be updated instantly across the chain of stores. Innovative digital signage software providers are pushing the limits of the legacy digital signage in order to automate and dynamic display content that was traditionally static.
For devices with touch screens, the signage software providers usually enable a ‘Show Case Mode’ which presents pre-defined content, including electronic price label (like a “screen saver”), but when touched can turn back to normal mode, allowing the potential customer to use the device, or another application and after few seconds, as preset by the management/IT, that the device was not in use, the predefined playlist is resumed.
For electronic shops, in which significant percentage of their inventory is devices with screens, as mentioned above, will be surely happy to adopt DSL, and implement it across the chain. Automation and centralized control is a clear advantage for them.
Digital Shelf Labeling for devices – the easy way to control and display pricing
Would you Like to learn more on digital signage labels? Contact us today firstname.lastname@example.org
Usually in Blogs, the answer for the question in the title is not a definite Yes or No. In this case, I would say under some conditions, the answer is a loud and clear YES!
If you are an entrepreneur in your soul, not afraid of technology and internet, understand business and sales – no doubt that Digital Signage business is a great way to start your own Business. Even with a limited initial investment one can start digital signage business and grow steadily. No need for fancy offices, special tools or even professional IT skills. All you need is to start!
How to start your digital signage business:
- Find the Digital Signage software that will enable you to grow and expand:
- Find the hardware you need – If your digital signage software platform is indeed Hardware agnostic – this should be easy:
- Find your market:
- Try to focus on specific 1 – 2 segments out of all possible signage business potential markets:
* Bars and Restaurants
* Healthcare and clinics
* Religious venues
* Retail and SMBs
* Real estate agencies
- Focus, but don’t lose sight of new potentials and opportunities
- Try to focus on specific 1 – 2 segments out of all possible signage business potential markets:
- Establish the business!
- Open you web site and describe the service in clear and simple words and images
- Find few friends and family businesses that will allow the first installation – don’t even make profit on these – simply to get started
- Use SEO tools – blogs, press releases, funded ads to increase the web site visibility
- Set a fair price, but make sure to offer turn-key solution for digital signage:
* Hardware + software
* Content management
* Content creation (no need to hire employees – there are online teams that can provide great service!)
* Any other relevant service
Will it be easy? NO! Will it be fun? Yes. but the most important, will it be profitable? Dozens of local white label digital signage partners around the world prove that the business of signage is growing and holds great potential. The rest is up to you. Keep the overhead low, the pricing fair and service excellent – and it will surely show profit and no less important, growth!
AA Ceramics is one of the leading ceramics Vendor in the wealthy Sharon area at the center of Israel. This area contains large number of small hi-end settlements and towns from the highest socio-economic layer of Israel. The finest architects are building the finest houses and are always looking for ways to innovate and present the ‘new look’.
AA Ceramics has decided to use NoviSign’s digital Signage solution to present marketing information on the walls. It started from the obvious: Special prices, new arrivals, announcements and business relevant information.
But this is not the innovative part. NoviSign’s digital signage software platform allows innovative vendors to harness the digital signage social network live capabilities to present real life news from the relevant field. In our case, since AA ceramics is in close relations with large number of hi-end architects, the business decided to allow the architects to present real-life pictures and even videos of their usage of AA Ceramic’s products in houses that were designed by them. The architects saw the value immediately! Most of them connected with live feeds from their Instagram and professional Facebook accounts.
NoviSign’s vision for live, interactive, highly dynamic and ‘always relevant’ Digital Signage software together with AA Ceramic’s willingness to invest in new marketing platforms had established a new concept in the design world. Not only the customer can see the products in the store, he can see, as he enters the store, the most relevant, innovative usage of the products, as it was designed in real housing projects, by the top level of architects. This new concept created a new short circled echo system between the supplier, the architect and the customer. Customers appreciate the fact that what is presented on the digital signage screens is not some example of something that no one knows if it really looks that good on real designed home, but a reflection of a hard work and creativity of an architect, using the materials in the store he had just entered…
NoviSign digital signage and AA Ceramics – breaking the barriers between the store and your future home…
School Cafeteria is one of the growing markets for Digital Signage. The school’s IT department members are very skilled and with minimal effort, it is easy to create a digital board to present the menu, the meals, the nutrition facts and other important information, no advertising, no promotions, simple yet important facts. Given the dynamic nature of Digital Signage, the digital menus are the perfect solution for K12s.
Aramark is one of the leading companies, providing complete solutions for school (among others) cafeterias. On top of the ‘physical’ solutions (meals, facility, uniform, etc.) Aramark provides software driven solution for K12 nutrition programs. The Aramark software provides information about the meals, the content and nutrition facts and so on.
NoviSign had recently added a robust and flexible API to Aramark software. This API allows any school to use the simple to use NoviSign CMS for creating, broadcasting and managing digital menu boards, while getting the direct information about the meals, updated and presented automatically from Aramark software!
This API, which was recently added to NoviSign capabilities, is aligned with NoviSign’s vision to support the implementation of Digital Signage and digital menus at schools. We strive to make it simpler, easier and more attractive, from special pricing for educational facilities, to enhanced APIs and automated tools.
The ability to pull information about a meal, automatically from the popular Aramark framework will make the digital menu implementation and operation simple to seamless.
You can use our templates for the menus and add dynamic info of the menu items. With NoviSign your menu will be updated automatically for the right meal. In addition, you can add social widgets, news, time and other dynamic sources of information. You can use single or multiple displays for that. Just contact us and we will integrate with your SCHOOL NUTRITION software.
As usual, in this type of question there is the short answer and there is the long… The short answer is, to my humble opinion, a clear and definite YES.
For the long answer, we need to ask ourselves what is the benefit of presenting Google docs elements on my digital signage screens, what is the value, what problem does it solve and not less important – what are the risks and disadvantages.
Businesses are using Digital Signage for external (for clients, visitors) and internal (employees, providers) communication, since two decades ago and more. It started with simple videos and images presented on the screens, managed by DVD players, later on disk-on-key, moving to dynamic, IP based CMS (Content Management System) and evolved into rich, interactive and social capabilities we have today. One problem was always “an issue” – how we keep the info fresh and relevant at all times? The problem is solved by many ways, but it seems like keeping fresh dynamic data – remains somewhat a challenge.
Data like sales, number of deals/encounters/leads/etc., calculations based on other internal (and even external date) and so on, was hard to keep up. The integration of digital signage big screen and Google docs did put an end to this. When an authorized user is changing the data – it is immediately reflected on the digital signage screen. The information and the calculated data is always fresh and up-to-date as the systems it relies on. So simple, so effective.
If you wonder how this is done, here is how to share a spreadsheet on the screen and here is how to share a presentation on the big screen.
Google docs are all about sharing the information with whoever is relevant. If the information is not confidential, or presented in an authorized environment (such as in the internal meeting room of the organization), it makes the digital signage screen as relevant as any other user – share is by the digital signage player – it is shared with the relevant audience.
And here is where the risk lies – it is so easy to fall into the trap of too much sharing, forget that some information cannot be shared on the public signage screens. Another important risk is security breech – sharing Google docs with digital signage can open the doors to many users to make all sorts of damage, from foolish mistake up to frustrated employee. The google docs share requires a tight management of users and privileges, from the digital signage admin. Better do it for view only.
So, the long version comes to the same conclusion – YES. Just keep in mind the potential risks.
Cima NanoTech brings a new fresh announcement to the digital signage realm: touch modules to be attached to any 32″ simple TV screen and above, turning it into a touch TV screen, in an affordable price (!). Buying a touch screen is expensive, so unless you’re a rich as Rockefeller, you better consider this cool option: use your existing TV screen and attach a touch module to it to add it touch abilities. You can also buy a TV with the touch module already connected. You know what? Even if you’re rich, consider this option for better ROI.
So, how does it work?
The touch module is a kind of glass which is being glued to the TV screen in the edges. It has a USB cable which should be attached to your Android TV box (should be KitKat or above), Windows TV box (should have Windows 7 or above) or Chrome OS device (i.e. Chromebox or Chromebit). Together, you get a touch screen of 32 points or even more (some apps such as Windows Paint can use not more than 10 touch points simultaneously).
NoviSign has apps for 4 platforms: Android, Windows, Chrome OS and Adobe Air. Most of them have some basic touch abilities (paging, navigating inside a web page widget, touch popup web form), which look nicer once you use a touch screen, rather than a mouse cursor. Just imagine…
Here is a video to demonstrate you some of the abilities:
The good old traditional Digital Signage is not effective anymore. It is not dead, we’ll always have the need for simple infotainment and menu boards, but it is not exciting anymore. SSI is a new concept that turns Digital Signage to something else – interactive, dynamic and no less important – FUN.
SSI is a sub domain of Digital Signage and it stands for Screen – Smart device Interaction. The technology itself is simple to implement (less simple to develop :-). Any business owner can turn his existing signage platform to become SSI enabled.
SSI will allow the visitors and customers of the business, at any size, to interact with the digital screen only with the device we all know that everyone has – smartphone! Using various technologies, such as tinyURL, QR Code or Eddystone Beacon (a Google component, relatively new), RFID, Barcode, NFC and more, any user can connect to a digital signage screen and change its content.
So, what are the use cases, you may ask, well – as many as you can imagine. From Digital Signage gaming applications to interactive voting and polling, from Social Signage interactive events to direct sales and promotion information. The most amazing advantage of SSI is that the interaction is Bi-Directional – it is not only from the smartphone to the screen – it works backwards as well, allows the business manager to handout a coupon directly to the customer’s smartphone, what makes it redeemable at real time.
The business implications are endless – just let SSI work for your business!
In retail marketing, an endcap (or end cap) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often available for lease to a manufacturer in a retail environment.
So what is endcap TV? End cap TV is a TV which is located at the endcap. Usually for displaying commercials or promoting a product.
Here in NoviSign, we have digital signage software solutions for all types of sectors, including the retail. In retail they like to use tablets, small tablets, big tablets and yes, big TVs as well to be hung from above. You can have it horizontal (landscape) or vertical (portrait). A big plus for the retail is the polls widget which allows people in the store to vote and get a coupon directly to their smartphone to be used in the cashier, on their way out. What can be better than that?
Not to mention the social widgets (Facebook, Instagram and Twitter) which allows the visitor in the venue to interact with the store. Wonderful.
So, combine the force of the digital signage with the endcap strategic location and you get endcap digital signage. Just imagine.