It is always the little things, isn’t it? This is so true for many things in life, from love to work and from sports to culture. It is always the little, annoying things that distinguish between a real success and almost making it.
It was not so long ago that Digital Signage was primarily a business for IT experts, using costly proprietary hardware and ‘heavy’ software solutions. It worked. It was expensive and hard to implement, but the fact remains, Digital Signage technology has been around for more than a decade.
And then Android appeared. Android-based Digital Signage became a great opportunity to reduce the cost of implementation. Combining this with powerful, cloud-based CMS (Content Management System) tools, Android Digital Signage software has brought Digital Signage into new markets, especially into those small and medium businesses (SMBs) that until then could only dream of implementing such solutions perceived as complicated, expensive and fit for the ‘big boys’ only.
But it wasn’t as sweet as it sounds. Three years ago, Android-based technology was still in ‘diapers.’ Remember the ‘little things’? Well, every one that tried to implement an Android-based Digital Signage project felt these ‘little things’ big time. Text alignment was a challenge; objects appeared differently on big screens than on smaller ones. Did you ever try to add fonts or set the screen to portrait? All these small ‘defects’ made the life of developers, and, most especially, implementers very difficult. Even if you are an SMB, spending only a few hundreds of dollars on a Digital Signage project, you still expect it to look like a million dollars.
A few, tiny flaws remain, but we can certainly say the Android-based signage market capabilities have matured. There are solutions out there for most of the ‘little things,’ and it is now feasible to hide the fact that your campaign did not cost a million dollars. It looks like one that did.