A lot had been said and written about the Digital Signage market. It was said that this industry is ‘dying’. Digital Signage would remain for airports and train stations as other marketing would go straight to cell phones. It was said the effectiveness of Digital Signage messaging and advertising is dropping as everything seems to be moving towards direct messaging to smart devices.
It seems like one thing was true though – this industry HAD to have a serious face lift, bringing it to the technology level expectations of the second decade of the third millennium. For a while, it looked like it was staying in the ‘darkness’ of the nineties, the only major improvement, better screens… We all know that screens quality is extremely important, but it is not the whole picture. Capabilities and features such as Android player software, Interactive (Kiosk, SSI) capabilities, social networks and cloud/SaaS based technology were successfully implemented in the Digital Signage domain, creating new momentum and opportunities for all the players in this growing business.
Growing? Well… Y E S !! And it is not me saying so, it is the Digital Journal: http://www.digitaljournal.com/pr/1781918. With these estimations, we can all start thinking about the next generation of Digital Signage. It seems that this business is here to stay, grow and flourish, bring new technologies and absorb existing ones that are currently not designed or used by Digital Signage.
There is no doubt, at least in my mind, that Android-based Digital Signage capabilities, enabling smaller businesses to enjoy almost the (nearly full) capabilities of large (and wealthy!) businesses, significantly contributed to this optimistic and positive market research.
And for us, the players in this exciting business, I have one thing to say, whether you are in hardware or software, integration or solution, buyer or seller – keep playing! This game has just started to warm up!