Customer	Valley Plains Equipment – ValleyPlainsEquipment.com
Industry	Agricultural equipment dealership (John Deere dealer since 1997)
Region	Eastern & southeastern North Dakota, northeastern South Dakota, western Minnesota
Headquarters	LaMoure, North Dakota
Previous Solution	Spectrio (6 screens)
Current Deployment	Several screens across multiple dealership locations, powered by NoviSign
Content Displayed	Store promotions, new product introductions, sale events, weather, and company news

About Valley Plains Equipment

Valley Plains Equipment has been the trusted local John Deere dealer for eastern and southeastern North Dakota, northeastern South Dakota, and western Minnesota since 1997. With more than 260 highly trained associates serving customers across a multi-location dealership network, Valley Plains combines deep farm acumen with a service-first mentality — helping its customers farm more productively, efficiently, and profitably. Known as a leading outlet for quality reconditioned late-model agricultural equipment, the dealership lives its motto every day: "Working with you. Driven for you."

An in-store screen at a Valley Plains Equipment dealership displays NoviSign-powered content for showroom visitors.

The Challenge: Moving Beyond Spectrio

Before NoviSign, Valley Plains Equipment ran six in-store screens on Spectrio. While the screens were in place, the platform was holding the marketing team back:

• Updating and adjusting content was slow and cumbersome — simple changes took too much effort.
• The system was not user-friendly, creating friction for the marketing team on day-to-day tasks.
• Multi-location, multi-screen management was poorly supported, a critical gap for a dealership group operating stores across three states.

For a dealership that needs to move quickly on promotions, seasonal sale events, and new equipment launches, the inability to easily control content across locations was a real business limitation.

The Solution: A Low-Risk Pilot That Proved Itself Fast

Rather than committing to a full switch from Spectrio on day one, Valley Plains Equipment started with a simple test: two screens running on NoviSign's cloud-based digital signage CMS.

The results spoke for themselves. Within 30 days of the pilot, Valley Plains added eight more screens — and has since expanded again with an additional screen, bringing the network to 11 screens across its dealership locations, surpassing the size of its previous Spectrio deployment.

"Adding content is incredibly simple. We can set up our templates easily, schedule the various slides and content, and preview it before it is sent out to the screens."

Rachel Rodin, Marketing Coordinator, Valley Plains Equipment

How Valley Plains Uses NoviSign Today

Across its 11-screen network, the Valley Plains marketing team uses NoviSign to keep every showroom fresh, timely, and on-brand:

• Store promotions — current offers and dealership specials, updated in minutes.
• New product introductions — spotlighting the latest equipment and arrivals.
• Sale events — seasonal campaigns and event promotion across all locations.
• Live weather — always-relevant information for an agricultural customer base.
• Company news — keeping customers and staff connected to the dealership's story.

Another Valley Plains Equipment location keeps its showroom current with NoviSign digital signage.

With NoviSign's drag-and-drop Studio, the team builds reusable templates, schedules slides and playlists in advance, and previews every campaign before it ever reaches a screen — all from one cloud dashboard covering every location.

The Results

• 5.5x growth from pilot to full deployment — from a 2-screen test to 11 screens.
• 8 screens added within the first 30 days — immediate confidence in the platform.
• True multi-location control — one dashboard managing content across dealership stores in multiple states.
• Faster content workflows — template setup, scheduling, and pre-publish preview that Spectrio couldn't match.
• A more engaging in-store experience — promotions, products, weather, and news that stay current.

Why It Matters for Multi-Location Dealerships

Valley Plains Equipment's switch from Spectrio reflects a common pattern among multi-location retailers and dealerships: legacy signage platforms often work for a single store but strain under the demands of a distributed network. NoviSign's cloud-based CMS removes that ceiling — making it simple for a lean marketing team to create, schedule, preview, and publish content to every screen, at every location, from anywhere.

About NoviSign

NoviSign is a leading cloud-based digital signage software platform, trusted by thousands of businesses worldwide to power screens for retail, dealerships, healthcare, education, corporate communications, and more. With an intuitive drag-and-drop Studio, powerful scheduling, and support for Android, Windows, and Chrome OS players, NoviSign makes professional digital signage simple. Learn more at www.novisign.com.