Sub Creative and How to Use It?

The Sub-Creative widget (previously called “Embedded Creative”) lets you display a creative inside another creative—like a window within a window. This feature gives you more flexibility and power when building dynamic content.

Imagine you’re using a creative shared by someone else (who keeps it updated) inside your own content. That means you get live updates without editing anything yourself. Pretty useful, right?

1. Drag and drop the widget onto your canvas in the Creative Composer.

2. You have two options to define the embedded creative:

Option A: Select from the List

Choose an existing creative from the dropdown menu labeled “Creative”. Quick and simple.

Option B: Use  Parameters Expression

 You do it by clicking the icon, which is below the dropdown list. This is powerful way to use this widget.

What is a parameters expression?

You can put there something like ${mycreative} and use the very same creative (and probably the same playlist) in several player apps, that each will show different content in the sub-creative creative widget.

To do that, in each app, you’ll have to fill the setting called “Parameters Name” (which is under the “Player” block of settings) with the name which you have put between the above mentioned brackets, in the expression (in our example, it will be mycreative – make sure it is capitalized the same); while in the setting called “Parameters Key”, you’ll have to type (or paste) the ID of the creative which you want to embed.

To get the ID of any creative, while in the Creatives tab in the online Studio, just right-click the creative, then choose “Copy key” from the popup menu.

This will copy the creative’s ID to the clipboard (will look like a screen key with cnt extension. I.e. 4481b727-e76f-4a34-8991-2c5d03f3faaa.cnt). Now, you just need to paste it anywhere (you can paste it to an email, for example), to be later used in the app’s parameters key setting.

This way, each app can have a different creative’s ID and will show different embedded sub-creative, while running the same playlist/creative.

A good example for this can be the education sector.

Say, that you have multiple schools while in each school you need to put the same playlist, but with one difference: in a certain part of the screen, you should show a ticker with messages of the school, while everything else is the same.

The parameters expression will do the trick.

So, each app will point its parameters settings to a different target sub-embedded creative.

That means, you need to create a creative with the message ticker for each school. Each school will have its own composed creative with a full size ticker, with its own school messages.

That’s not all.

You can take it one more step ahead: you can create a user account for each school (you can even set it to be a “share only user”, means it cannot do anything, but modify content that was shared with this user by another user). T

hen, you can share any of the creatives which you have created to be embedded (and each one has messages ticker of its school), with the right user account of that school.

So, each school will be able to edit its own content (which is a composed creative with school messages ticker).

Great, isn’t it?