The results of this test astounded all parties. Fully 92% of all the visitors to the club during the test period saw at least one of the advertisements. “This combination of NoviSign and TruMedia solutions creates a very precise, engaging and effective advertising medium,” said Gil Matzliah, CEO of NoviSign. “Furthermore, this effectiveness is directly measurable, which is a huge improvement over the estimates or requirement for additional surveys to determine the impact on brand recognition”. Many possibilities are now available to identify the individual or group standing in front of a screen, measuring impressions and adjusting content accordingly. This is the next evolution of digital signage advertising.
Digital signage performs an excellent role in providing a platform to deliver engaging, easy-to-manage content for public spaces. NoviSign’s cloud-based software platform enables any business to create, manage and broadcast content using an easy drag-and-drop interface to configure and update the content streams.
Full list of case studies