Partner Case Study
Industry: Retail & Hospitality
Application: Interactive Signage
Digital signage by the numbers|
An innovative combination of TruMedia’s audience measurement solution and NoviSign’s digital signage enabled real-time measurement of impressions of digital signage advertising in a crowded entertainment venue environment.
|How engaging is real-time digital signage content? NoviSign and TruMedia set out measure audience engagement with customized advertising and found a stunning 92% engagement rate.|