Digital signage for advertising


Digital signage taxi cab advertising is a great way to target specific audiences in specific areas. Because the average rides for a taxi customer are 15-20 minutes digital signage for taxi cabs can be a highly effective medium for advertising.

By mounting a 7”,10”, 15″ tablets or display to the back of your taxi cab’s seat or ceiling you can play a series of:

  • Advertisements
  • Coupons
  • News
  • Specials
  • Videos
  • Scrolling Text

How Do I Start Making Digital Signage for Taxi Cabs?

Using NoviSign’s Digital Signage Software, you can create taxi cab digital signage templates that contain multiple zones or sections of advertisements. From your computer, you can create your advertising template then send it to the different tablet that you have deployed in the taxis. Using the included drag-and-drop widgets, you can easily and quickly create any advertising layout for your taxi company’s digital signage. Widgets include:

  • Media slideshow
  • HD videos and Ustream
  • Scrolling news feeds
  • Multi-component slideshows
  • Twitter, Instagram, Facebook, YouTube
  • Website Integrations
  • Custom text tickers
  • Live weather and world clock
  • Interactive polls and virtual queue
  • Google Slides, Google Sheets
  • Touchscreen

Creating Schedules for Advertising

You can also use the included slideshow and set the play duration of each slide, video or image. An example of how this could be used is selling ads by play duration, 15 second or 30-second duration ad spot. In addition to making your taxi cab digital signage template, you can also preschedule specific slides or advertisements to play on specific dates and times plus set expiration dates.

After you have your schedules and playlists made you can then update all of the taxi’s display or tablet wirelessly. If the taxi cabs don’t have WiFi many times, taxi cab companies will bring all the tablets to the office and connect them to WiFi once a month or week for changes. Once the new taxi cab digital signage advertisements are downloaded to the tablet they are saved and will automatically play on the tablets or display.

Proof of Play Reports

Also included with NoviSign is ensure Reporting dashboard. There you can run detailed media analytic reports that list the media file name, total number of play times, total play duration, and number of players/tablets it played on. You can run the report by dates and download a CSV file outline. This information will help you justify the sale of advertisement spots while giving your clients insight into exactly how many time their taxi company digital signage ad played.


To learn more about NoviSign, please give us a call any time or reach out to schedule a demo!

Our pricing starts at $20 a month, and we also have an advertising white label program that enables for fantastic margin.