The sole purpose of each business is to sale its products or services. Most businesses know how to provide good service or find good products; the main challenge was and will continue to be is getting a hold of these customers, catching their attention and communicate to them the business offering. Digital Signage is one of the rising tools to achieve this goal. in many ways, digital signage is an extension of the internet, that has become one of the main tools to reach the customers in the past decade and a half.
Catching the attention of a potential customer while he is at home is left for the internet, television, papers and all other means of public media based advertising. Catching the attention of a customer that is reaching YOUR premises is a different story – and it a classic example where Digital Signage fits the best. It has been long discussed about the changes in technology an business approach that led vendors of kinds to invest in Digital signage as their main promotion and communication with customers tool. What was the sophisticated and expensive ‘toy’ for the big sharks had spread in to hundreds of thousands of Small and Medium businesses, mainly because it is not that expensive anymore…
So we see Digital Signage implemented in Malls, Sport Stadiums, Theaters, Office buildings cares, and even small and local business centers. People arrive to most of these areas with intention of spending money! (even i it is not for buying a product, but at least lunch or dinner is an expected expense). Wouldn’t it be best if w catch their attention as soon as possible? even before they reach the premise itself? Think about it – Digital Signage for Parking Lot … as it most parking lots are not the most pleasant places. the Parking lot operator can add some ‘color’ he can sell the ‘air time’ to the businesses in the office building / theater / Stadium /etc’. It is a win-win business deal.
Catch them as early as possible – Digital Signage for Parking Lots.