Digital signage for small business

You don’t have to be a technology expert or have graphic design experience to begin using digital signage for your small business. All that you need is a TV, a media player and have a digital signage software. Once up and running digital signage for small businesses can be used to:

  • Advertise new products and services
  • Spotlight special pricing
  • Promote upcoming events
  • Improve customer engagement
  • Add a modern look and feel to your business
  • Share company information
  • Welcome customers and special guests

Favorite Ways to Use Digital Signage for Small Businesses

With small business digital signage, you have the flexibility to display any combination of items (widgets) on the screen! You can create and send targeted content, messages, and notifications that talk directly to your customer’s needs. Also, you can use digital signage for small businesses to broadcast on-the-fly last-minute announcements! Use small business digital signage to display:

  • Slideshows: add any combination of PowerPoint slides, advertisements, videos, JPEG images, or even stream a Google Slideshow
  • Scrolling tickers: grab attention with custom text notifications scrolling on the screen. From sales to updates tickers are a great way to communicate
  • Weather and news: add emergency weather alerts, forecasts, local news, and national headlines
  • Customer service: display customer FAQ, return policies, hours of operation and general information
  • Instagram, Twitter, and Facebook: add your live social media streams to drive customer engagement

Benefits of Digital Signage for Small Businesses

The benefits of digital signage for small businesses are virtually unlimited. From improving shopping experiences to being able to broadcast information quickly, digital signage for small businesses is your in-store marketing machine!

  1. Save money on printed signage
  2. Make quick and easy changes to the content
  3. Update the screens from any computer at any time
  4. Schedule updates to display on specific dates and times
  5. Encourage impulse purchases with exclusive sales
  6. Upsell and cross-sell products and warranties
  7. Promote customer loyalty and rewards programs
  8. Add engaging Twitter, Facebook and Instagram feeds
  9. Reduce perceived waiting times of lines
  10. Share time-delicate advertisements
  11. Display informative videos on new products

Items Needed For Small Business Digital Signage

It starts with a TV. You can use a regular TV, or if you’re looking to run the TV’s for 12+ hours a day, you can go with a commercial grade digital sign. Please note that a commercial grade digital sign is typically 2X more expensive than a regular TV. Key benefits of a commercial grade digital sign include

  • Designed for 24/7 usage
  • Built in the cooling system to prevent overheating
  • No image burn-in
  • Aluminum enclosure

Once you have your TV selected, you will need a digital signage media player. A digital signage media player is small form box that connects to the TV via HDMI. Popular media players include Android, Chrome, and Windows. You can also use an Android TV. On the media player, the digital signage software runs.

An Easy Start to Digital Signage for Small Businesses

If you’re reading this and have no idea where to start follow these instructions:

  1. Sign up for a free trial of NoviSign Digital Signage
  2. Purchase this digital signage media player (It is specially designed for digital signage)
  3. Connect it to any TV via HDMI
  4. Turn the media player on and open the NoviSign app
  5. Log-in it to your NoviSign account and click Let’s Roll
  6. You’re done

About NoviSign Digital Signage

NoviSign offers affordable and easy to use cloud digital signage software for small businesses. Cloud-based means you can update the screen content from any computer at any time. All of the changes that you make on your computer will update within minutes on the screens. Our small business digital signage solution costs only $20.00 per month / per screen plus we have a special small business discount!

Using NoviSign, you can create a visually engaging layout of content that features:

  • HD Videos
  • Media Slideshows
  • Scrolling text tickers
  • News Feeds
  • Weather forecasts
  • Clock and Time
  • Websites
  • Instagram
  • Twitter
  • Facebook
  • YouTube videos
  • And more!


Do you have more questions? Check out our customer FAQ