Family entertainment centers (FECs) provide fun and engaging experiences for families and individuals of all ages. These venues offer various activities, from arcade games and laser tag to mini-golf and bowling. To enhance the overall guest experience, many FECs are now turning to digital signage as an assertive communication, engagement, and entertainment tool. In this article, we’ll explore how digital signage works in family entertainment centers, its benefits, and the types of content you can send to the TVs.

How Digital Signage Works in Family Entertainment Centers

Digital signage for Family Entertainment Amusement Parks involves digital displays, such as LCD, LED, or projection screens, to show dynamic content. This content can include promotional material, live feeds, interactive games, and more. The signage is typically managed through a central content management system (CMS), which allows operators to update and schedule content across multiple screens from a single location. Depending on the center’s needs, this system can be cloud-based or hosted on-premises.

Digital signage for family entertainment centers

The Benefits of Using Family Entertainment Park Digital Signage

1. Enhanced Guest Experience: Provide real-time information, such as wait times for attractions, upcoming events, and special offers, to help guests plan their visit more effectively.

2. Increased Revenue: Digital signage can directly impact revenue generation by promoting food and beverage specials, merchandise, and upsell opportunities.

3. Branding and Advertising: FECs can use digital signage to reinforce their brand identity and display advertisements from third-party sponsors, generating additional income.

4. Efficient Communication: Quickly convey important messages, such as safety instructions or changes in operating hours, to ensure that guests are well-informed.

5. Interactive Engagement: Touchscreen kiosks and augmented reality experiences can uniquely engage guests, providing entertainment while they wait for attractions or as standalone activities.

Types of Content for Digital Signage in Family Entertainment Amuesmtent Parks

1. Promotions and Specials: Highlight current promotions, discounts, and special packages to encourage guests to make additional purchases or return for future visits.

2. Menu Boards: Display digital menu boards in food and beverage areas to showcase offerings and specials. The boards can be easily updated to reflect changes in the menu or pricing.

3. Event Calendars: Use event calendars to inform guests about upcoming events, such as themed nights, holiday celebrations, or special performances.

4. Leaderboards: Display scores and rankings from arcade games or other competitive attractions to encourage friendly competition and repeat play.

5. Safety Information: Communicate safety rules and guidelines for different attractions to ensure guests have a safe and enjoyable experience.

6. Interactive Games and Quizzes: Engage guests with interactive content, such as trivia quizzes or simple games, which can be played while waiting in line or designated areas.

7. Social Media Feeds: Integrate live social media feeds to showcase user-generated content and encourage guests to share their experiences online.

8. Wayfinding: Provide interactive maps and directions to help guests navigate the center and find attractions, restrooms, and exits.

Conclusion

Digital signage is a versatile and effective tool for family amusement parks and centers. It offers numerous benefits, from enhanced guest experiences to increased revenue opportunities.

By displaying various content, from promotions and events to interactive games and wayfinding, FECs can create a more engaging and enjoyable environment for their visitors. As technology continues to evolve, the possibilities for digital signage in FECs are only limited by imagination.

Chadwin.