People are predominantly visual when presented with two choices will almost always choose the flashier livelier option over the static and dull one. So out of these two options, which do you think you would prefer the one that looks like it just woke up from a century-long nap? Or the one that screams innovation and excitement as well we thought too.
And you’re not alone. That’s because retail digital signage captures 400% more views than static displays. And that’s because the human brain processes visuals 60,000 times faster than text. It’s easier to remember and can increase impulse decision making by 20%.
So how can this technology help your business? With 70% of the buying experience is based on how a customer feels in the store. Implementing strategic retail digital signage will increase the overall user experience creating happier more informed customers with interactive retail digital signage; you can go even further allowing your customers the freedom to explore your products in a unique and highly engaging manner.
With digital signage for retail, you can reduce the perceived waiting time at the checkout line by 35%. And this is only the start beacon technology means you can now offer targeted and relevant offers or information to your customers at precisely the right time beacons can be seamlessly integrated with retail digital signage, creating a personal experience for every customer. This is not the future of in-store marketing; it’s now taking advantage of the raw power of retail digital signage.