NoviSign & Idea Media Transform Fischel Pharmacies in Costa Rica

Challenges

Idea Media led the full deployment, combining its expertise in hardware integration with NoviSign’s powerful cloud-based software to create a robust, pharmacy-specific solution:

1. Improve product visibility at the point-of-purchase through dynamic pharmacy digital signage
2. Deliver timely, relevant promotions and health message
3. Enable remote content management across all locations
4. Fit seamlessly within pharmacy spaces and lighting conditions

Solution

Idea Media led the full deployment, combining its expertise in hardware integration with NoviSign’s powerful cloud-based software to create a robust, pharmacy digital signage solution tailored specifically for the sector:

•  Tailored Hardware Deployment:
Displays were chosen and installed to align with each pharmacy’s environment, ensuring high brightness and visibility even under varied lighting. The commercial-grade screens blend seamlessly into the retail setting while maintaining reliability and clarity.

•  Smart Software Integration:
All displays are managed using NoviSign Digital Signage Software, giving Fischel’s marketing team full control to update and schedule content remotely. The cloud platform enables real-time changes, performance monitoring, and scalability without the need for physical intervention.

•  ⁠Strategic Content Delivery:
Content ranges from health tips and pharmacy-brand messaging to partner promotions and animated product highlights. Using NoviSign’s tools, Idea Media created customized playlists and layouts adapted to the structure and goals of each location.

Results

•  ⁠⁠Improved Engagement: Our pharmacy digital signage solutions have significantly increased attention to product messaging, driving higher customer interaction and dwell time.

•  Reduced Operational Load No more poster printing or manual changes—content is updated instantly, saving time and costs..

•  ⁠Greater Responsiveness: Marketing can now react to trends or product updates in real-time across all stores..

•  Positioning as Innovators: Fischel Pharmacies stands out as a forward-thinking brand, while Idea Media solidifies its leadership in retail tech innovation.

Testimonial

“Partnering with NoviSign has completely transformed how we approach in-store communication at Fischel Pharmacies. By integrating NoviSign’s powerful digital signage platform, we delivered a tailored point-of-purchase solution that engages customers at exactly the right moment — when they’re making buying decisions. The ease of use, flexibility, and reliability of NoviSign’s software have made it an essential part of our digital retail strategy. This project has been a game-changer for Fischel Pharmacies and how we deliver value as a digital signage integrator.”

– Adrian Carmona, Director, Idea Media

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Conclusion

By leading the implementation of NoviSign-powered pharmacy digital signage in Fischel Pharmacies, Idea Media has successfully introduced a smarter, more impactful way to connect with customers in retail healthcare. The result is a modernized communication platform that not only simplifies operations but also enhances the pharmacy experience across Costa Rica.

See how NoviSign Digital Signage can transform your retail communication, just like it did for Fischel Pharmacies.

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