When most digital signage companies talk about “white label” solutions, what they really mean is letting you change the logo and maybe adjust a few colors. But if you’re trying to build a real digital signage business under your own brand, that’s nowhere near enough.
At NoviSign, we take white labeling seriously. Our platform is built from the ground up to help resellers launch fully branded signage solutions, not just resell ours. You’re not slapping your name on someone else’s software; you’re creating your own digital signage company. We give you the infrastructure, tools, and support to scale it as your own.
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What Is White Label Digital Signage?
White label digital signage is when a company offers a ready-made digital signage platform that you can rebrand as your own. Instead of building software from scratch, you apply your logo, colors, domain, and design so it looks and feels like a solution you developed. Your customers see your brand at every touchpoint, while you avoid the time, cost, and complexity of software development.
What Are the Benefits of White Labeling Digital Signage?
White labeling empowers resellers, AV integrators, managed service providers (MSPs), and agencies to:
- Build brand recognition
Every interaction your customers have – from login screens to dashboards – reinforces your brand, not someone else’s. - Expand service offerings quickly
Skip years of development and launch a professional, scalable digital signage platform in weeks. - Create new revenue streams
Set your own pricing, bundle signage with your other services, and build recurring revenue through subscriptions and managed services. - Own the customer relationship
With a white label solution, you stay the main point of contact for support, updates, and upsells. Customers see your platform, strengthening loyalty and trust. - Stay flexible and competitive
Tailor the platform to fit your market, verticals, and client needs without heavy technical investment.
Why NoviSign’s White Label Program Stands Out
When it comes to white label digital signage, many solutions offer basic branding – a logo here, a color change there. NoviSign delivers much more. Our program provides everything you need to create, manage, and grow your own branded digital signage business.
NoviSign’s White Label Program stands out for many reasons
Let’s break down what makes our digital signage white label program stand out.
✅ Full Branding — Way Beyond Just a Logo
We don’t just let you change the logo. We hand over the keys to the entire visual and brand experience:
- Use your own domain (e.g., signage.yourcompany.com)
- Apply your brand’s colors, logos, and splash screens
- Embed the Studio login directly on your website
- Rebrand every user-facing page (no trace of NoviSign)
- White-labeled sales decks, training videos, and support docs
- Introductions to hardware partners offering white-label devices
Your customers never see our name. To them, it’s your platform, your product, and your expertise.
🔧 A Complete Platform That’s Ready to Go
At the heart of our white label system is a powerful Admin Portal, purpose-built for resellers. No coding required, everything is turnkey.
With the Admin Portal, you can:
- Instantly create and manage client accounts
- Assign/remove licenses with one click
- View screen/player status in real-time
- Manage roles: Admin, Editor, Viewer
- Access client accounts for direct support
Complete White Label platform with NoviSign
Everything is already built for you to run a successful digital signage business.
🎛 Customize the Client Dashboard Experience
All these white label features are important, but at NoviSign we go even further.
With NoviSign, you can:
- Replace standard dashboard links with custom URLs pointing to your website
- Add your own support and billing systems
- Create custom pricing plans and assign them per customer
- Control dashboard access and permissions through your own login layer
It’s not just about hiding NoviSign, it’s about replacing everything with your own branded experience.
Low Commitment. No Extra Fees
Getting started with NoviSign’s digital signage white label program is easy — and affordable. Unlike other providers, we don’t charge for access to white label features.
Whether you’re testing the waters or scaling fast, our program meets you where you are.
🚀 Effortless Onboarding with Preloaded Content
Make a strong first impression by delivering a polished, ready-to-use platform from day one. You can preload:
- Branded templates
- Default screen layouts and playlists
- Industry-specific media libraries
- Preloaded RSS, YouTube, or social content
- Template categories for fast design
Clients log in and see a platform that feels tailored for their needs, not something generic.
📈 Built to Scale as You Grow
Our infrastructure is designed for growth. Manage hundreds (or thousands) of separate signage environments with ease. Each customer has:
- Isolated users, content, playlists, and permissions
- Optional add-ons, including:
- SSO (Azure, Okta, Google Workspace)
- Local language packs
- Niche industry template libraries
- API integrations with Power BI, Tableau, TOAST, and more
No custom development required. Just turn on the features you need, when you need them.
🤝 A True Partnership, Not Just Software
When you join our digital signage white label program, you’re not alone. We’re here to support your long-term success:
- Access to in-person partner summits and quarterly product webinars
- Dedicated account manager
- Priority tech support
- Branded sales enablement kits
- Strategic business guidance
We give you more than a product; we give you a partnership.
Ready to Launch Your Own Signage Platform?
With NoviSign, you’re not just reselling digital signage software. You’re launching your own platform, fully branded, fully supported, and fully scalable.