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Bacci Pizza Modernizes In-Store Experience with NoviSign Digital Menu Boards

Bacci Pizza, a beloved Chicago-area pizza chain known for its giant slices and authentic Italian flavor, recently upgraded its in-store customer experience with NoviSign’s Pizzeria Digital Menu Boards. Across two locations, each store now features four dynamic digital menus powered by NoviSign’s digital menu board software. Building on the success of these installations, Bacci Pizza is preparing to open two new locations, each of which will also deploy NoviSign digital menus from day one.

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Challenges

Before implementing NoviSign, Bacci Pizza relied on traditional printed menus that were costly to update and limited in design flexibility. Updating menu items or prices required physical reprints, which led to delays and inconsistencies between stores. The company needed a reliable, easy-to-manage digital menu board solution that would:

  • • Simplify menu updates and price changes across all locations
  • • Showcase vibrant food photography and daily specials
  • • Maintain brand consistency
  • • Reduce ongoing printing and operational costs

Solution

After evaluating several digital signage platforms, Bacci Pizza chose NoviSign’s Digital Menu Boards for its intuitive cloud management and restaurant-focused design tools.

Through NoviSign’s drag-and-drop Studio, Bacci Pizza’s marketing team can easily create, update, and schedule menu content from any computer. Key features used include:

  • • Menu Template Library: Customized layouts to highlight pizza, pasta, and combo deals
  • • Dynamic Pricing Updates: Instantly edit prices across all stores from the cloud
  • • Daypart Scheduling: Automatically switch between lunch, dinner, and late-night menus
  • • Promotional Zones: Dedicated screen areas for featured items and limited-time offers

Results

Since switching to NoviSign, Bacci Pizza has achieved:

  • • 100% consistency across menu boards at all locations
  • • Faster updates, with pricing or item changes now made in minutes
  • • Increased upsells on combo meals and specials due to high-impact visuals
  • • Improved customer experience, thanks to clear, modern menu displays

Staff at both stores report that customers notice the digital menu boards immediately and frequently comment on the bright visuals and easy-to-read layouts.

Conclusion

By switching to NoviSign’s digital menu boards, Bacci Pizza has made its menu management faster, more consistent, and far more visually appealing. The upgrade has improved customer experience, reduced operational work, and created a strong foundation for the brand’s upcoming new locations.

Testimonial

“The NoviSign digital menu boards completely changed the way we manage our menus. Before, every price change meant reprinting and reinstalling menus at both stores. Now, we can update everything instantly from the office. The displays look amazing, and our customers love the new modern look. It’s been a game changer for our team and our brand.”

– Bobby DiDiana, President

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