Colada Shop Enhances Guest Experience with NoviSign Digital Menu Boards Across 6 Locations

Challenges

As Colada Shop grew to multiple locations, keeping printed menus current and on brand became time-consuming and costly. Each menu change—new seasonal items, pricing updates, or happy-hour promos—required reprinting and redistributing signage.

Key pain points:

• • Frequent updates to prices and seasonal offerings
• • Inconsistent branding between stores
• • Delays caused by traditional printing cycles
• • Limited ability to highlight specials or time-of-day menus

The team sought a digital signage solution for restaurant menus that would streamline updates, save time, and elevate the customer experience.

Solution

Colada Shop selected NoviSign Digital Menu Board Software to modernize and centralize its menu operations. Using Android-based media players connected to 43″ commercial-grade displays, each shop now runs a dynamic digital menu board powered by NoviSign.

Through the NoviSign cloud studio, the marketing team can design, schedule, and publish updates to all six menu screens instantly—eliminating the need for printed menus and ensuring a consistent customer experience.

Key Features Implemented

• • Centralized Digital Menu Management – Update menus across all locations from one online dashboard.
• • Dynamic Menu Templates – Branded layouts with rotating images, video clips, and color-coordinated themes.
• • Daypart Scheduling – Automatic switching between breakfast, lunch, and evening menus.
• • Promotional Slides – Highlight featured drinks, bakery items, and happy-hour specials in motion graphics.
• • Offline Playback – Digital menus continue displaying locally even if internet service is disrupted.

Deployment

NoviSign worked with Colada Shop’s IT and marketing teams to deploy six digital menu displays across these locations:

• • Arlington, VA
• • National Landing, VA
• • Fairfax, VA
• • Mosaic District, VA
• • The Wharf, Washington D.C.
• • Logan Circle, Washington D.C.

Setup was completed in under two weeks. Each screen was configured with the NoviSign Android Player App and connected to Colada Shop’s Wi-Fi. Staff received hands-on training to manage layouts, update content, and schedule digital menu changes in real time.

Results

The transition to NoviSign’s digital menu boards has delivered measurable results across all locations:

• • 90% faster menu updates – new prices or items go live in minutes.
• • Elimination of print costs – no reprints or shipping delays.
• • Consistent brand presentation – identical, high-resolution visuals across all cafés.
• • Improved upselling and engagement – motion graphics drive attention to featured cocktails and bakery items.
• • Simplified operations – store managers no longer handle signage updates manually.

Conclusion

By implementing NoviSign Digital Menu Board Software, Colada Shop elevated its in-store communication and guest experience. The cloud-based system provides complete flexibility to update, schedule, and manage all six restaurant digital menus from one location, reducing costs and enhancing brand cohesion.

NoviSign’s platform gives Colada Shop the freedom to continuously evolve its content, expanding beyond digital menus to include promotional signage, event displays, and brand storytelling screens in the future.

Testimonial

“NoviSign’s digital menus make it easy for us to keep our displays fresh and consistent across every Colada Shop location. Updates take minutes instead of hours, and our guests love the vibrant visuals.”

– Raj Multani, Partner

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