Challenges

• Massive Passenger Flow: Managing engagement for over 148,000 daily passengers in a high-volume, high-traffic environment.

• Idle Time: With average waiting times reaching 133 minutes, passengers require engaging touchpoints.

• Advertiser Demand: Brands need scalable, dynamic, and real-time advertising capabilities to connect with international and local travelers.

Solution

All 103 displays are powered by NoviSign Digital Signage Software, which serves as the central platform for content creation, scheduling, and dynamic playback. With NoviSign, Spotted is able to deliver real-time advertising, maximize brand visibility, and seamlessly control what plays on each screen from a single cloud-based dashboard.

How NoviSign Powers the Charging Kiosks:

• Dual 49” vertical displays (9:16 ratio) with 20-second ad rotation capabilities

• Multi-device charging ports (USB and pin-type) attract dwell time for ad exposure

• Interactive features including QR code scans and engagement tracking

• Monetized through NoviSign’s Ad Widget, integrated with Perion for effortless programmatic ad delivery and campaign management

Revenue Generation Through the NoviSign Ad Widget + Perion Integration

To streamline ad revenue collection, Spotted utilizes NoviSign’s built-in Ad Widget, which seamlessly connects with Perion, a leading ad tech platform. This integration automates the delivery and rotation of paid advertisements across all displays. With this setup, Spotted can:

• Connect to global and regional ad marketplaces in real time

• Monetize screen time by serving relevant, targeted content

• Track impressions, click-throughs, and play rates via built-in analytics

• Ensure ad space is sold and optimized efficiently through Perion’s demand engine

This strategic monetization layer transforms each kiosk and screen into a revenue-generating asset—maximizing the commercial potential of every display minute.

Implementation Highlights

• Terminal 1: 33 kiosks in check-in zones, food courts, and boarding gates

• Terminal 2: 25 kiosks in retail areas and international departure lounges

• Advertising Screens: 103 digital screens placed for maximum visibility

• Content Playback: Guaranteed 480+ ad impressions per screen per day

• Display Quality: 178° wide-angle visibility for maximum exposure

• Availability: 24/7 uptime for uninterrupted brand visibility and passenger use

How NoviSign Digital Signage Software Powers the Experience

1. Intuitive Content Management:
   Spotted’s creative team designs vibrant ads with NoviSign’s drag-and-drop editor, optimizing for vertical 9:16 displays.
2. Real-Time Ad Control:
   With NoviSign’s cloud platform, ads can be instantly updated or changed across all displays—perfect for time-sensitive campaigns or airline-specific promotions.
3. Centralized Dashboard:
   A unified platform to manage scheduling, layout design, and device health across all 108 screens at AICM.
4. Ad Widget + Proof of Play Reports:
   The Ad Widget delivers scheduled rotations while tracking performance metrics like impressions, playback count, and engagement rates. This provides both Spotted and advertisers with real-time analytics and ROI visibility.

Results

• Passenger Experience Elevated: Charging on the go while staying visually entertained

• Ad Reach Amplified: 4M+ monthly views, with 60% international passengers

• Revenue Stream Established: Automated ad sales through Perion, fully managed via NoviSign

• Engagement Boosted: QR codes and content interactivity drive real-time engagement and customer insights

Conclusion

This collaboration between Spotted and NoviSign sets a new standard in airport digital engagement. By blending useful amenities with monetized content, the network of charging kiosks and screens not only improves traveler satisfaction but also unlocks powerful revenue streams. With NoviSign’s Ad Widget and Perion integration, Spotted has created a smart, scalable, and profitable solution—an ideal blueprint for future airport transformations around the world.

Testimonial

“The addition of NoviSign and Spotted charging kiosks has significantly elevated the passenger experience at our airport. Not only do travelers appreciate the convenience of charging their devices, but the interactive digital signage allows us to deliver engaging and dynamic messaging. It’s a win-win for our passengers and the brands utilizing the kiosks.”

– Nancy Fabiola Meza Zúñiga, Commercial and Services Sub-Directorate of the AICM

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