New Cooperative Implements NoviSign Digital Signage Across 65 Locations to Enhance Communication

Challenges

New Cooperative operates a vast network of facilities spanning multiple counties. Each site previously relied on bulletin boards, printed posters, and manual updates to communicate important information like:

• Daily grain rates
• Seasonal promotions
• Weather-related announcements
• Company updates and initiatives
• Internal employee notices

This approach was time-consuming, inconsistent, and lacked the ability to deliver real-time information.

Solution

To address these communication challenges, New Cooperative partnered with NoviSign to deploy digital signage displays in each of their 65 locations. The deployment included:

• NoviSign’s cloud-based content management system (CMS) for centralized control and content scheduling
• Commercial-grade Android digital signage media players paired with commercial screens
• Custom layout templates tailored for agricultural data, with zones for live grain rate feeds, news tickers, weather updates, and promo banners
• Remote content deployment from the main communications office

How NoviSign Helped

1. Real-Time Grain Rates Display
   Grain rates, which fluctuate throughout the day, are now displayed dynamically on each screen using NoviSign HTML widget. The data is pulled in real-time and automatically updates without manual intervention.
2. Unified Communications Across All Locations
   Whether it’s announcing a new agronomy service, sharing safety protocols, or promoting seasonal offerings, content is sent instantly to all screens. This ensures consistent messaging across all sites.
3. Enhanced Customer Engagement
   Screens located in lobbies and service areas display rotating promotions, market trends, and co-op membership benefits—creating a more informative and engaging waiting experience for customers.
4. Employee-Focused Messaging
   Each location can also display internal employee content during off-peak hours. This includes training reminders, safety updates, and HR announcements, boosting employee awareness and morale.
5. Easy-to-Use Management Console
   The NoviSign CMS empowers the communications team to:

• Create, edit, and schedule content
• Assign content to specific locations or screens
• Use pre-designed templates to streamline updates
• Monitor screen status and playback remotely

Results & Benefits

• Improved Communication Efficiency: Centralized control means faster deployment of critical updates.
• Increased Transparency: Real-time grain prices and updates are always visible and accurate.
• Customer Experience Boost: Visitors are greeted with professional, branded displays featuring useful information.
• Reduced Printing Costs: Transitioning to digital signage has cut down on the need for physical flyers and posters.
• Scalability: The system can easily be expanded to additional locations or more screens per site.

Testimonial

“NoviSign has revolutionized the way we communicate with our members and employees. What used to take days can now be done in minutes, and the ability to show real-time grain rates at every site is a game-changer.”

– Brent Harlan, IT Manager, New Cooperative

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Conclusion

By deploying NoviSign Digital Signage across 65 cooperative sites, New Cooperative has embraced a modern communication solution that serves both operational efficiency and customer engagement. With a scalable, easy-to-manage system in place, New Cooperative is well-positioned for future growth and digital innovation.

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