NoviSign works closely with Sony on two main fronts: Sony Bravia professional displays and Sony AITRIOS AI cameras. NoviSign’s software runs natively on Sony Bravia professional displays, offering smooth, stable operation and seamless auto-provisioning through the Sony Cloud Display Management API. In parallel, NoviSign integrates with Sony’s AITRIOS AI cameras to bring real-time audience detection, gesture recognition, and event-based triggers that make screens interactive and intelligent. Together, these integrations deliver a unified Sony–NoviSign solution that combines powerful visual performance with real-time intelligence.

Bravia professional displays
smooth playback + auto-provisioning via Sony Cloud Display Management API

Sony AITRIOS AI cameras
Trigger events + measure nearby audiences


Powerful Crystal UHD

Minimalistic Design

Commercial Grade

Slim Bezel

Advanced 3D Graphics

Enhanced Security

Real-time AI Events

Audience Insights

Edge Privacy
Bravia Professional Displays

NoviSign’s software runs natively on Sony Bravia professional displays, ensuring smooth playback, simple setup, and full scalability for enterprise networks. With auto-provisioning, screens can be deployed and configured automatically through the Sony Cloud Display Management API, allowing fast rollouts across multiple locations. The platform supports zero-touch setup, meaning displays can connect, authenticate, and start playing content immediately.
With central management directly from NoviSign’s CMS, users can schedule, monitor, and control all screens in real time. Built for enterprise-grade reliability, Sony Bravia displays deliver 24/7 performance with security and stability at scale.
Sony AITRIOS AI Camera

Sony’s AITRIOS AI camera adds a new layer of intelligence to digital signage. It detects real-world audience characteristics such as gender, age range, mood, gestures, and even logos or items, enabling screens to automatically play the most relevant content in real time. Users can train the camera—using standard AI tools outside NoviSign or Sony – to recognize specific gestures, items, or logos. Once deployed, the camera sends detection events directly to NoviSign, allowing playlists to adjust automatically based on what the camera sees.
This transforms ordinary signage into an audience-aware experience that adapts instantly to its viewers. With proof-of-play analytics, you can not only see what was displayed but also understand who saw it and how many people engaged. The AITRIOS platform’s on-sensor AI inference ensures privacy by processing data at the edge rather than sending it to the cloud.
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One Seamless Sony–NoviSign Solution
From Bravia professional displays to AITRIOS AI cameras, NoviSign and Sony together deliver a complete digital signage ecosystem — from display deployment and management to AI-driven audience engagement and analytics. This collaboration allows organizations to build intelligent, responsive, and measurable communication networks that combine stunning visual quality with real-time data insight. The result: screens that are not only smart and reliable, but also aware and adaptive – creating a new generation of digital signage experiences.