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Monetize Your Digital Signage with Place Exchange

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Connect Your Screens to Omnichannel Digital Campaigns

NoviSign’s integration with Place Exchange empowers you to monetize your digital signage by connecting it to the same programmatic ad platforms used for mobile and online advertising. Seamlessly integrate your screens into the omnichannel advertising ecosystem, providing brands with a new way to reach their audiences on your displays.

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Omnichannel Ad Demand Access

Your screens become available to top-tier digital advertisers who already buy across mobile, desktop, and CTV, now extended to DOOH through Place Exchange.

Place Exchange 0006 Enhanced Audience Engagement

Real-Time Programmatic Ad Delivery

Ads are served programmatically in real time based on campaign criteria, maximizing relevance and value per impression.

Place Exchange 0005 Ease of Use

 Enhanced Monetization with Minimal Effort

Automated ad insertion and campaign management let you generate recurring revenue without daily hands-on work.

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Total Layout Control with NoviSign

Assign ad zones and define when and where Place Exchange ads appear, ensuring no disruption to your existing content.

Place Exchange 0003 Cross Platform Compatibility

Transparent Performance Tracking

Monitor campaign impressions, revenue, and screen activity with integrated reporting tools for complete transparency and optimization.

Place Exchange 0002 Effortless Ad Revenue Generation

Open New Revenue Channels

With no disruption to your existing content schedule and complete control over ad zones, you can now unlock new revenue opportunities while maintaining your brand’s visual identity and messaging.

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How It Works:

  1. Install NoviSign on your compatible media players (Android, Windows, or Chrome).
  2. Activate the Place Exchange integration inside the NoviSign platform.
  3. Define Ad Zones within your screen layouts for Place Exchange campaigns.
  4. Publish Your Layouts and go live—ads begin playing automatically.
  5. Track Results via real-time reporting dashboards.

 

Use Case: Urban Transit Displays

A transit company partnered with NoviSign to manage content on over 80 bus terminal screens. By enabling the Place Exchange integration, they joined omnichannel programmatic ad networks, receiving relevant, high-quality ad content targeted by time of day and location.

The result:

  • Recurring passive income without additional staff
  • Ad content seamlessly blended with live schedules and service updates.
  • Zero disruption to public information displays

Other Advantages:

  • Office buildings
  • Campus displays
  • Retail spaces
  • Waiting areas and medical clinics
  • Hospitality lobbies
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Why Choose NoviSign

  • User-Friendly CMS: Design, schedule, and manage your own content and ads from one place
  • Reliable Platform: Used globally across thousands of screens in corporate, education, retail, and public sectors
  • Quick Deployment: Go live with Place Exchange in just a few steps
  • Flexible Screen Zoning: Maintain your branding while monetizing unused screen space

Start Generating Ad Revenue Today

Start generating passive ad revenue with NoviSign + Place Exchange.

Join the future of omnichannel DOOH advertising—powered by NoviSign.

Learn more about the NoviSign digital signage advertising network.
 

Sign up for a free evaluation account

NoviSign supports Windows, Android and Chrome OS. You can start using it RIGHT NOW and switch to production at any time.

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