This video will show you how to convert a video file either to MP4 (AVC format) or FLV format using a cool freeware named “Any Video Converter”. MP4 (AVC format) and FLV are the 2 main video formats (simple SWF is also supported) which the Studio supports.
You can even convert a non-AVC MP4 video to an AVC MP4 video, add special effects, rotate and crop the video and more.
You can download the software from When installing it, make sure you install only the software and not other things which come along with it.

Here is another tutorial video you might be interested to watch:
How to convert from one video type to another using ConverterLite (3 minutes tutorial video)