Georgia Tech Athletics Standardizes Digital Signage with NoviSign
How one of the most visible NCAA Division I athletic departments in the Southeast migrated to NoviSign, gaining flexibility, cost-effectiveness, and a unified communications platform across seven sports facilities.
Digital signage screens
Athletic facilities
Georgia Tech Athletics deployed NoviSign digital signage software across 26 screens in seven athletic facilities. The migration delivered layout flexibility, cost-effectiveness, and a single platform for managing both fan-facing concession menu boards and athlete-only locker room displays from one centralized dashboard.
Why Georgia Tech Athletics Switched Digital Signage Platforms
The Georgia Tech Athletics Association operates one of the most visible NCAA Division I athletic programs in the nation, fielding 17 sports including football, basketball, volleyball, baseball, and softball out of its Atlanta campus.
With a digital signage network spanning concourses, practice facilities, and locker rooms, athletics staff needed software that could scale across facilities, support different content types, and stay within budget.
1. Cost Efficiency
The team needed per-screen pricing that made it practical to add displays at practice facilities, locker rooms, and athlete-only spaces.
2. Content Flexibility
Concession menus, tribute walls, recruiting visuals, schedule boards, and motivational content all required different layouts, scheduling, and update workflows.
3. Single Pane of Glass
Managing 26 screens across seven facilities required a platform simple enough for non-IT staff on game day and powerful enough for scheduled playlists and multi-zone layouts.
The Solution: NoviSign Digital Signage Across 7 Athletic Facilities
Georgia Tech Athletics selected NoviSign as the standardized cloud-based digital signage platform for its athletic facilities.
| Athletic Facility | Screens |
|---|---|
| Hank McCamish Pavilion — Basketball (8,600-seat main arena) | 16 |
| Judy and Steve Zelnak Basketball Practice Facility | 2 |
| O'Keefe Building — Volleyball | 2 |
| Russ Chandler Stadium — Baseball | 3 |
| Shirley Clements Mewborn Field — Softball | 1 |
| Anderson Building — Track & Field / Cross Country Locker Room | 2 |
| Total Digital Signage Screens | 26 |
“NoviSign allows us to run game-day concession menus on the concourse one minute and switch to a player tribute reel in the locker room the next — all from one digital signage platform and at a cost-effective price point.”— Jermaine Williams, Assistant Athletic Director, Facilities, Operations & Events, Georgia Tech Athletics Association
How Georgia Tech Uses NoviSign Digital Signage
NoviSign powers two distinct content categories across the network: public-facing operational content and athlete-facing culture content. This dual capability was the strategic reason Georgia Tech Athletics chose NoviSign.
Concession Menu Boards Across Game-Day Concourses
Concourse displays at McCamish Pavilion, Mac Nease Baseball Park at Russ Chandler Stadium, Shirley Clements Mewborn Field, and O'Keefe Gymnasium run live digital menu boards. Pricing, item availability, and game-day promotions can be updated instantly without reprinting, static menu boards, or manual swaps between events.
Locker Room "Swag" Screens for Student-Athletes and Recruits
Inside locker rooms and student-athlete corridors—including the Zelnak Center and Anderson Building—Georgia Tech runs culture and tradition displays that reinforce program identity for student-athletes and recruits.
- Tribute reels of former Yellow Jackets who went on to play professionally
- Motivational quotes from coaches, alumni, and Georgia Tech tradition
- Program achievements, championship banners, and recruiting class highlights
- Custom recruit-facing visuals during NCAA-compliant visit windows
Why Flexible Layouts Mattered
The same NoviSign backend that pushes a hot dog price to the concourse also pushes a Hall of Fame slide reel to the locker room. NoviSign's drag-and-drop widgets and digital signage template library made it possible to support completely different on-screen design languages without separate platforms or per-screen customization headaches.
The Results: Business Impact for Georgia Tech Athletics
- Effective cost ownership across a multi-facility signage network.
- One digital signage platform for menu boards, schedule displays, recruiting visuals, and locker room culture content.
- Operations-team-friendly workflows that athletics facilities and events staff can update on game day.
- A scalable platform for onboarding additional sports facilities, athlete spaces, and use cases.
- Unified Yellow Jackets brand identity across fan-facing and athlete-facing screens.
Frequently Asked Questions
What digital signage software does Georgia Tech Athletics use?
Georgia Tech Athletics uses NoviSign as its standardized digital signage platform. The deployment covers 26 screens across seven athletic facilities.
Why did Georgia Tech choose NoviSign?
Georgia Tech Athletics chose NoviSign for cost efficiency, content layout flexibility across mixed use cases, and a cloud-based digital signage CMS that non-IT athletics staff can operate.
How is digital signage used in NCAA locker rooms?
Digital signage in NCAA locker rooms is typically used for athlete recognition, motivational content, championship banners, program achievements, and NCAA-compliant recruiting visuals during visit windows.
Can one digital signage platform run concession menus and locker room displays?
Yes. Modern cloud-based digital signage platforms with zone-based layouts and template libraries can run both fan-facing concession menu boards and athlete-only locker room displays from the same backend.
How many screens are in the McCamish Pavilion digital signage deployment?
Sixteen NoviSign digital signage screens are deployed in Hank McCamish Pavilion, the 8,600-seat home of Georgia Tech men's and women's basketball.
About Georgia Tech Athletics
The Georgia Tech Athletics Association fields 17 NCAA Division I sports as a member of the Atlantic Coast Conference and operates competition venues including McCamish Pavilion, Mac Nease Baseball Park at Russ Chandler Stadium, Shirley Clements Mewborn Field, and O'Keefe Gymnasium, along with practice and training facilities including the Judy and Steve Zelnak Basketball Practice Facility and the Anderson Building.
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