We’re proud to share that NoviSign Co-Founder and CEO Gil Matzliah has won the 2026 Industry Illuminator – Individual Excellence / Industry Impact award from the Digital Signage Federation.
Presented on September 17 at the DSF Pixel Awards in Woodside, California, the award recognizes Gil’s long-term contribution to the digital signage industry. NoviSign Director of Channel Sales Robert Alves attended the ceremony and accepted the award on Gil’s behalf.
NoviSign Director of Channel Sales Robert Alves accepts the 2026 DSF Industry Illuminator award on Gil Matzliah’s behalf.
Chosen from three finalists, Gil received the Pixel Awards’ only individual honor, recognizing a leader whose innovation, leadership, and influence have helped move the industry forward.
For everyone at NoviSign, this is a meaningful recognition of the vision that has guided our company since 2011: make digital signage simpler, more accessible, and more useful for the organizations and partners who depend on it.
Making Digital Signage More Accessible
From NoviSign’s earliest days, Gil saw an opportunity to remove some of the obstacles that made digital signage expensive or complicated to deploy.
In 2011, he led the development of one of the industry’s first Android-native digital signage players. This helped organizations reduce hardware costs and gain more flexibility when choosing how to run their screens.
Combined with cloud-based content management and a hardware-agnostic approach, that work helped make digital signage accessible to a wider range of users. Organizations could manage content across locations while choosing hardware that suited their needs and budgets.
Today, NoviSign powers more than 70,000 active screens worldwide. Throughout that growth, Gil’s focus has remained consistent: powerful technology should be easy enough for people to use in their everyday work.
Creating Opportunities for Partners
Gil’s contribution also extends to the businesses that deliver digital signage to their own customers.
Under his leadership, NoviSign developed a white-label program that enables resellers, AV integrators, and managed service providers to operate digital signage businesses under their own brands. Partners receive their own domain and platform identity, customer management tools, training, and sales resources.
More than 250 white-label partners have used this model to build recurring revenue while maintaining direct ownership of their customer relationships.
That commitment to partner success also brings people together. In 2026, NoviSign hosted international Partner Summits in Barcelona, Las Vegas, and Tokyo, connecting partners, customers, and industry experts with leaders from companies including Sony, Amazon, and BrightSign.
Gil Matzliah speaking at NoviSign’s 2026 Partner Summit in Barcelona
These gatherings provide opportunities to exchange ideas, learn from real deployments, and explore how new technologies can support business growth.
Turning Emerging Technology into Practical Tools
The same approach that shaped NoviSign’s early development continues to guide its work today.
Recent examples include NoviSign Studio AI, which enables users to generate complete digital signage screens from a prompt, alongside AI image creation and intelligent content automation. Integrations with Sony AITRIOS computer vision technology and support for the Amazon Signage Stick further expand how organizations can deploy and use digital signage.
NoviSign Studio AI turns a prompt into a complete digital signage screen, continuing Gil’s vision of making technology more accessible.
Across these developments, the goal remains practical: help users create content, manage their screens, and adopt new capabilities with less complexity.
Gil’s ability to recognize emerging technologies and turn them into useful solutions was a central part of the nomination supporting his award.
A Recognition Shared with the NoviSign Community
Reflecting on the win, Gil emphasized the people who have contributed to NoviSign’s journey:
“I’m truly honored to receive this award,” said Gil Matzliah, Co-Founder and CEO of NoviSign. “It gives me an opportunity to pause and appreciate how far our industry has come, as well as the people who have helped shape that progress. I share this recognition with the NoviSign team, our partners, and our customers. Their ideas, trust, and willingness to build with us have made our journey possible.”
As NoviSign celebrates 15 years, this award is a special moment for our team and the wider community that has grown alongside us.
Congratulations, Gil, and thank you to our team, partners, and customers for being part of this journey.
About The Author: Ilan Melchior
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